Business Administration, B.S.

Mission

The mission of the Crowell School of Business is to equip students to develop a biblical worldview so as to see business as ministry:

  • To prepare students for excellence in leadership in their career.
  • To be strong in mind and character, and be able to articulate faith and vocational integration so that they will make an impact for God in this time and place.
  • To develop a student's God-given talents and pursue excellence by maintaining high expectations and proficiency in their unique field of interest.

Degree Program

A Bachelor of Science degree in Business Administration is offered upon the completion of baccalaureate requirements and the business major in one of the following concentrations: Business Analytics, Financial Management, Financial Planning, International Business, Management, Marketing Application, and Marketing Management.

Program Learning Outcomes

Upon completion of the Bachelor of Science in Business Administration, students will be able to:

  1. Critical Thinking: Students will demonstrate the ability to identify, analyze, and evaluate alternative solutions to a wide range of business problems by presenting reliable, valid, and logical arguments that drive innovation (ULO 1). 
  2. Technology and Analytical: Students will demonstrate their understanding of the role digital technologies play in the success of organizations and will demonstrate proficiency in the use of digital technologies by solving business problems using those technologies (ULO 1). 
  3. Communications: Students will apply effective communication, research, and technological skills to business situations, write professional business documents, work effectively in teams, and prepare and deliver effective oral presentations (ULO 2).
  4. Spiritual: Students will articulate their knowledge of biblical principles and their application to integrity, humility, and ethical business behavior (ULO 3).

Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.

Concentration Learning Outcomes - Business Analytics

Graduates of the Business Analytics concentration will be able to:

  • Apply appropriate methodologies and technologies to business data to solve real-world problems.

  • Demonstrate proficiency with digital technologies applied to data organization, analysis, reporting and visualization.

  • Analyze ethical approaches to applying data-driven decision-making in an organizational setting.

Concentration Learning Outcomes - Financial Management

Graduates of the Financial Management concentration will be able to:

  • Demonstrate the ability to identify, analyze and evaluate the most effective allocation of cash in a business organization
  • Technology and Analysis: students will demonstrate proficiency in using spreadsheets to make common business financial decisions

  • Articulate how to best demonstrate biblical values while making cash flow decisions within a business organization

  • Reference and practically apply fundamental principles and management/leadership theories.

Concentration Learning Outcomes - Financial Planning

Graduates of the Financial Planning concentration will be able to:

  • Demonstrate the ability to formulate, implement, and monitor financial decisions into an integrated plan that guides an individual or family to achieve their financial goals.
  • Articulate how biblical principles apply to formulating financial plans, particularly how a Christian can embrace a vibrant faith in the providential nature of God while, also, maintaining financial goals for the future.
  • Provide financial guidance to a diverse community with care and cultural competency.

Concentration Learning Outcomes - International Business

Graduates of the International Business concentration will be able to:

  • Understand the economic, cultural, and political factors that are relevant when doing business in a foreign country.
  • Able to analyze the opportunities and risks associated with doing business internationally.
  • Able to work with or manage people from various ethnic or religious backgrounds.

Concentration Learning Outcomes - Management

Graduates of the Management concentration will be able to:

  • Reference and practically apply fundamental principles and management/leadership theories.
  • Apply new emerging management and leadership theory, human resources management concepts, and legal requirements.
  • Demonstrate the ability to contribute effectively to a leaderless and consensus driven team.

Concentration Learning Outcomes - Marketing Application

Graduates of the Marketing concentration will be able to:

  • Demonstrate acquired knowledge through conducting primary and secondary research, create surveys analyze data and present accurate and valuable research findings.
  • Demonstrate effective communication, sales and negotiation skills.
  • Execute a real world client marketing report for a for profit/non-profit organization through analyzing the market, assessing tradeoffs in various marketing strategies and providing research support for selected marketing strategies.

Concentration Learning Outcomes - Marketing Management

Graduates of the Marketing Management concentration will be able to:

  • Explain key concepts, theories and practices important to the management of organizations and apply them to specific situations facing organizations.
  • Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis.
  • Identify areas of ethical concern facing marketing management professionals and articulate appropriate ethical guidelines based upon Biblical principles.

Admission Requirements

Admission into Biola University does not guarantee admission as a Business Administration major in the Crowell School of Business, nor permission to enroll in upper-division business administration courses (Intermediate Accounting excepted). Prior to formal admission, students shall continue to be advised as pre-business majors. The following requirements must be observed:

  1. Complete, with a minimum of a "C" (2.0) grade in each of the following courses (totaling 18 semester hours), or the equivalent; with a cumulative grade point average of 2.50: BUSN 201 or BUSN 202, BUSN 211, BUSN 212, and BUSN 220; ENGL 113; MATH 190.
  2. Accomplish an overall cumulative GPA of 2.50 in all college level course work completed at the time of formal application to the Crowell School of Business.
  3. Complete all portions of the application for admission to the Crowell School of Business. The application should be filed the semester in which the student is in progress of completing the prerequisite course requirements.
  4. Complete the initial e-portfolio assignment in BUSN 220 or, if transferring BUSN 220, complete the ePortfolio assignment as outlined on the ePortfolio Student Hub web page. Contact the academic advisor for more details on how to complete this assignment.
  5. Meet approval of the academic advisor of the Crowell School of Business. The process may require an interview.

Curriculum Requirements

Program-Specific Core Curriculum (GE) Courses
The Core Curriculum requirement for a foreign language for those following a business administration major may be met by two years of high school language or the first four credits of a college language. PHIL 215, COMM 181 and PSYC 200 are recommended for all business majors. The following course is required to partially fulfill the Core Curriculum requirement for Math/Science:
Business Statistics
Program Courses
BUSN 201Principles of Macroeconomics3
BUSN 202Principles of Microeconomics3
BUSN 211Principles of Accounting I3
BUSN 212Principles of Accounting II3
BUSN 220Management Information Systems3
BUSN 240Principles of Management3
BUSN 301Business Writing and Case Analysis3
BUSN 323Business Analytics3
BUSN 347Global Business Environment3
BUSN 361Business Law3
BUSN 370Business Finance3
BUSN 470Strategic Management3
Concentration Courses
Select a Concentration detailed below18
Total Credits54

Concentrations

Requirements for these concentrations are as follows. Upper-division courses require acceptance into the Crowell School of Business.

Business Analytics

Concentration-Specific Courses
CSCI 105Introduction to Computer Science3
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 328Organizational Behavior3
BUSN 423Advanced Business Analytics3
BUSN 476Capstone for Business Analytics Concentration3
Select 3 credits of Business electives3
Total Credits18

Financial Management

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 421Leadership and Change3
BUSN 462Investments3
BUSN 463Advanced Corporate Finance3
BUSN 473Capstone for Management Concentration3
Select 3 credits of business elective courses3
Total Credits18

Financial Planning

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 243Fundamentals of Financial Planning3
BUSN 339Estate Planning3
or BUSN 342 Retirement Planning
BUSN 354Insurance and Tax Planning3
BUSN 462Investments3
BUSN 477Capstone for Financial Planning3
Total Credits18

International Business

Note: All students in the International Business emphasis are encouraged to take ANTH 200 for Core Curriculum (GE) Behavioral Science.

Concentration-Specific Courses
Cross-cultural/overseas learning experience: Every International Business student must participate in a cross-cultural/overseas learning experience that allows them to apply skills learned in the classroom in a foreign environment. This may be fulfilled by taking a business-related internship of at least 6 weeks in length. Students are encouraged to fulfill this requirement by participating in an approved study-abroad program either before or during their Junior year. Whichever option a student chooses, it must be pre-approved by the student’s academic advisor. Students will be required to demonstrate completion of this requirement in their E-portfolio.
ANTH 403Economic Anthropology3
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 375Business as Mission3
BUSN 472Capstone for International Business Concentration3
INCS 322Intercultural Adjustment3
or INCS 420 Intercultural Communication
Select 3 credits of Business or Intercultural Studies electives3
Total Credits18

Management

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 318Human Resource Management3
BUSN 410Customer Relationship Management3
BUSN 421Leadership and Change3
BUSN 473Capstone for Management Concentration3
Select 3 credits of Business electives3
Total Credits18

Marketing Application

Concentration-Specific Courses
BUSN 231Introduction to Marketing: Practical Application3
BUSN 432Marketing Research3
BUSN 435Business to Business Marketing3
BUSN 438Marketing for Non-Profit Organizations3
BUSN 474Capstone for Marketing Concentration3
Select 3 credits of Business electives3
Total Credits18

Marketing Management

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 328Organizational Behavior3
BUSN 334Promotions3
BUSN 418Consumer Behavior3
BUSN 475Capstone for Marketing Management Concentration3
Select 3 credits of Business electives3
Total Credits18