Public Relations (PREL)

PREL 111 - Introduction to Public Relations Credits 3

A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the 'overall umbrella' under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations. Grade Mode: A.
Restrictions: Must be Undergraduate Level.
Fee: $25.

PREL 230 - Writing for Public Relations Credits 3

Familiarizes students with and challenges them in a variety of forms of public relations writing. Vehicles include internal and external media, print, electronic and audiovisual. Emphases include research, audience analysis, message design, and selection of communication channels. Grade Mode: A.
Prerequisites: PREL 111 (concurrent registration permitted).
Restrictions: Must be Undergraduate Level.

PREL 249 - Media Design Essentials Credits 3

A course introducing students to digital approaches to publishing, including basic principles of design and typography, hands-on practice with leading industry software and the ultimate production of publication material. The adobe suite of products (Adobe Illustrator, Photoshop, InDesign, and Dreamweaver) is used. Provides students with the opportunity to develop the use of electronic procedures to produce and edit publications and Web sites. Students create, format, illustrate and design print material and Web products. The course prepares students to produce such materials as newsletters, flyers, brochures, publication spreads and advertising materials. This is an entry-level course, assuming students have little or no previous experience with the Adobe suite of products. Grade Mode: A.
Restrictions: Must be Undergraduate Level.
Fee: $20.

PREL 267 - Public Relations Career Readiness Credit 1

Practical study and experience in successful strategies for making the step from academia to public relations careers. Experiences in developing personal digital branding artifacts and self-presentation will be covered. Grade Mode: A.
Restrictions: Must be Undergraduate Level.

PREL 270 - Public Relations Seminar Credits 1-3

A rotating variety of topics and practical experiences often employing special guests from within Public Relations. Possible topics include, but are not limited to: Crisis Public relations, Global Public Relations, PR Fund Raising, Event Planning, and courses related to advanced media studies. Notes: May be taken multiple times for a maximum of 6 credits. Grade Mode: A.
Prerequisites: JOUR 105, JOUR 107; PREL 111 as pertinent to the seminar topic.
Restrictions: Must be Undergraduate Level.
Fee: May involve lab fees.

PREL 307 - Soc Media, SEO, and Digital Strategy Credits 3

An introductory course providing students with the media tools and grasp of marketing-related media theory needed for effective digital communications in businesses and organizations. Course content will cover the basic social media platforms and their uses from an organizational standpoint; Search Engine Optimization (SEO) tools and methods; and digital strategy for online advertising, analytics and website user trending. Upon completion, students will be equipped to create digital communication strategies, understanding the platforms and tools available along with methods to measure effectiveness for a variety of audiences. Grade Mode: A.
Prerequisites: JOUR 107 or BUSN 220.
Restrictions: Must not be Undergraduate Level.

PREL 344 - Public Relations Internship Credit 1

A portfolio-driven, introductive learning experience beyond the university classroom via working in a company, business or media-related organization. This course will allow students to explore their interest, aptitude and stamina for work within their chosen area of public relations or media-related ministry. This course is aimed at providing students with a beginning portfolio of work suitable for applying to an advanced internship in a media career, public relations career or media-related ministry organization Notes: Sixty hours of internship are required for each academic credit. May be taken multiple times for credit for a total of 3 times. Grade Mode: A.
Prerequisites: JOUR 105, JOUR 107, PREL 111, and PREL 267.
Restrictions: Must be Undergraduate Level.

PREL 355 - Media Relations Credits 3

Practical study and experience in successful strategies for agencies, organizations, businesses, ministries and mission organizations as they pursue balanced media coverage and respond to requests for interviews, data or other questions aimed at publication or broadcast on various deadlines. Ethics of media relations practice from a Christian world-view are applied to the media marketplace through discussion and project-driven experience. Grade Mode: A.
Prerequisites: PREL 230.
Restrictions: Must be Undergraduate Level.
Fee: $10.

PREL 388 - Public Relations Management, Philosophy and Ethics Credits 3

A course analyzing public relations campaigns, solving/preventing problems, utilizing theories and public relations strategy. Throughout the course students write press releases, learn the research process for PR campaigns, address internal and external audiences, devise strategies for guidance of executive leadership, and learn effective guidance of public opinion with integrity. The course incorporates use of pertinent media tools and role-playing presentations among other approaches to effective instruction. Grade Mode: A.
Prerequisites: PREL 230.
Restrictions: Must be Undergraduate Level.

PREL 392 - Principles of Advertising Credits 3

Advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Grade Mode: A.
Restrictions: Must be Undergraduate Level.
Fee: $25.

PREL 420 - Advanced Digital Advertising Management Credits 3

Digital and native advertising has revolutionized communication. Spanning social media to search engine advertising to paid website content, this sector has dynamic potential to enhance an organization's brand, reputation, and influence. This course is designed to explore the latest trends, best practices and industry standards for digital and native advertising. In addition, it will examine the relationship of advertising to the industry of public relations as well as ethical obligations for paid placement communication pieces. Grade Mode: A.
Prerequisites: PREL 307 and PREL 392.
Restrictions: Must be Undergraduate Level.

PREL 444 - Advanced Internship and Career Preparation in Public Relations Credits 2

A portfolio-driven, rigorous learning experience beyond the university classroom via working in an advanced internship with a company, business or media-related organization. This course will allow students to refine their interest, aptitude and stamina for work within their chosen area of public relations or media-related opportunity. This course is aimed at providing students with an advanced portfolio of work suitable for applying to entry level positions in their field. Notes: One hundred and twenty hours of internship are required for this course. Grade Mode: A.
Prerequisites: PREL 344.
Restrictions: .

PREL 458 - Public Relations and Journalism Research Credits 3

Methodology for Public Relations, Journalism and related media research, including sampling, questionnaire design and introduction to statistics. Students conduct an audience analysis, focus groups and research project. A major goal is to become adept at reading and evaluating research reports. Grade Mode: A.
Restrictions: Must be Undergraduate Level.

PREL 460 - Public Relations Leadership and Advanced Campaign Analysis Credits 3

This capstone course in the public relations curriculum develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations. Actual case studies (both historical and current) are reviewed and analyzed. Students will also work on developing robust case study presentations on specific organizations and campaigns, illustrating competencies in PR leadership principles such as ethical problem-solving, diversity, conflict management, and organizational structures. Notes: This course is for students close to graduation who have completed necessary courses to prepare them for research, strategic solution-building, and follow-up analysis of current public relations situations. Grade Mode: A.
Prerequisites: PREL 388.
Restrictions: Must be Undergraduate Level.

PREL 470 - Advanced Public Relations Seminar Credits 1-3

A rotating variety of topics and practical experiences often employing special guests from within Public Relations. Possible topics include, but are not limited to: Crisis Public relations, Global Public Relations, PR Fund Raising, Event Planning, and courses related to advanced media studies. Notes: May be taken multiple times for a maximum of 6 credits. Grade Mode: A.
Prerequisites: JOUR 105, JOUR 107; PREL 111 as pertinent to the seminar topic.
Restrictions: Must be Undergraduate Level.
Fee: May involve lab fees.