Public Relations Certificate in Strategic Communication

Mission

The mission of the Public Relations Certificate in Strategic Communication is to provide communication leaders with a biblically centered approach to digital media communication, equipping them to be creative thought-leaders, effective communicators and ethical influencers for organizations throughout the globe.

Program Learning Outcomes

Upon completion of the Public Relations Certificate in Strategic Communication, students will be able to:

  1. Analyze public relations digital practices from a judeo-christian perspective (ULO 2).
  2. Develop social media plans that integrate leading best-practices and principles (ULO 3).

Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.

There will be an application to enter the certificate program, to ensure enough seats for Public Relations M.A. students.

A student must maintain a minimum 3.0 cumulative GPA, and no single grade lower than a "C" to receive the certificate.

Students may apply to the M.A. program and, if accepted, have these credits applied toward their M.A. in Public Relations and Reputation Management degree. In order for the courses to be applied to the M.A., students should enter the M.A. program within five years of receiving their certificate.

The Public Relations Certificate in Strategic Communication requires 9 credits of coursework.

Curriculum Requirements

Program Courses
PBRL 500Principles of Public Relations3
PBRL 560Strategic Digital Communication3
PBRL 600Social Media Analytics, Strategy & Management3
Total Credits9