Entertainment Business, B.S.

Mission

The mission of the Bachelor of Science in Entertainment Business is to equip students with the tools and perspective necessary to enter into the offices where the entertainment industry’s decisions are made. As it is the business side of the industry that determines what gets seen, for students of faith who have the desire to bring their voices into the profoundly influential media industry, this unique program will prepare them. 

Degree Program

​The Bachelor of Science in Entertainment Business is an undergraduate major designed for students who may have previously completed some academic work or desire a fully online academic program for media training. This degree will provide students with the tools to engage and/or advance their career to become stronger business leaders in the world of entertainment. Through a year-round, fully online program, students can complete their degree on a schedule that works for them, while still receiving a quality curriculum, caring professors, and the integration of Biblical values into their education.

Program Learning Outcomes

Upon completion of the Bachelor of Science in Entertainment Business, students will be able to:

  1. Demonstrate knowledge of media business principles and operations by articulating how departments function together to define an entertainment product, finance it, market it, deliver it to the customer, and generate revenue back to the business (ULO 1).
  2. Evaluate how biblical principles and faith can be integrated into the media industry through one’s business, product, and character. Articulate the power of communication through the media including one’s responsibility to be a light and influence to the industry and its audience (ULO 2).
  3. Demonstrate a level of business competency expected for entertainment professionals including but not limited to effective communication, research, presentation, management, teamwork and technological skills (ULO 3).

Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.

Admissions Requirements

  1. Must be a believer in the Christian faith (the applicant's statement of faith will be articulated in the personal essay section of the application).
  2. Must have at least a 2.5 cumulative college GPA.
  3. Must have graduated from high school or earned an equivalent degree (GED).
  4. Students with fewer than 15 semester credits post high school, must apply as a transfer student and meet the admission requirements for First-Time College Students. In addition, students are required to:
    1. Submit SAT/ACT scores, or
    2. If no test scores, the Post Traditional Test-Optional process will be used.

General Requirements

All Entertainment Business, B.S. students must achieve a minimum grade of "C" in all major courses taken at Biola. Students receiving a lower grade must repeat the course and receive a "C" or better.

Curriculum Requirements

Program-Specific Core Curriculum Courses
The Core Curriculum requirement for Kinesiology and Health Science has been waived for this major.
Bible Requirement
Biblical Interpretation and Spiritual Formation
Foundations of Christian Thought
Old Testament History and Literature
New Testament History and Literature
Christian Theology
BBST Integrative Course (taken as BUSN 319)
BBST Integrative Course (taken as BUSN 320)
BBST Integrative Course (taken as BUSN 376)
BBST Integrative Course (taken as CNMA 385)
BBST Integrative Course (taken as CNMA 478)
Program Courses
CNMA 115Introduction to the Business of Entertainment3
CNMA 130Understanding Your Customer: Audience Analytics3
CNMA 224Media Distribution - Domestic and Global3
CNMA 238Content Creation and Strategy in a Digital Age3
CNMA 275Entertainment Marketing3
CNMA 385 History and Theology of Entertainment3
CNMA 411Sales and Monetization3
CNMA 422Entertainment Law3
CNMA 437Studio, Network, and Digital Media Corporate Management3
CNMA 467Entertainment and Production Financing3
CNMA 478Capstone for Entertainment Business3
BUSN 319Organizational Ethics3
BUSN 320Human Capital Management3
BUSN 376Business as Ministry and Mission3
PREL 110Public Relations Foundations3
Total Credits45