Public Relations Certificate in Leadership and Ethics


The mission of the Public Relations Certificate in Leadership & Ethics is to provide communication leaders with a biblically centered approach to public relations, equipping them to be creative thought-leaders, effective communicators and ethical influencers for organizations throughout the globe.

Program Learning Outcomes

Upon completion of the Public Relations Certificate in Leadership and Ethics, students will be able to:

  1. Critique public relations leadership practices derived from ethical obligation within the profession (ULO 1).
  2. Compare and contrast public relations practices from a judo-christian perspective (ULO 2).

Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.

There will be an application to enter the certificate program, to ensure enough seats for Public Relations M.A. students.

A student must maintain a minimum 3.0 cumulative GPA, and no single grade lower than a "C" to receive the certificate.

Students may apply to the M.A. program and, if accepted, have these credits applied toward their M.A. in Public Relations and Reputation Management degree. In order for the courses to be applied to the M.A., students should enter the M.A. program within five years of receiving their certificate.

The Public Relations Certificate in Leadership and Ethics requires 9 credits of coursework.

Curriculum Requirements

Program Courses
PBRL 520PR Leadership & Campaign Strategy3
PBRL 530Crisis & Reputation Management3
PBRL 640PR Ethics: Social Good & Moral Obligation3
Total Credits9