Public Relations and Strategic Communication, B.A.
As of September 1, 2023, this degree is in teach-out phase; it is not open to new or readmit students.
Mission
The mission of the Bachelor of Arts in Public Relations and Strategic Communication is to develop leaders who are trained to leverage influence and power in organizations in order to pursue human flourishing and cultural transformation. We pursue this goal through a biblically-centered public relations education focused on cultivating leaders equipped with ethical courage, strategic creativity and digital media expertise that facilitates managing communication between organizations and the public in order to build mutually beneficial relationships.
Degree Program
Upon completion of the University baccalaureate and major requirements in the Department of Public Relations and Strategic Communication, students earn a Bachelor of Arts degree in Public Relations and Strategic Communication. This major requires the completion of a minimum of 41 credits beyond the Core Curriculum requirements, 24 of which must be upper-division.
The Department offers six areas of concentration:
- Advertising
- Agency and Corporate PR
- Digital Management and Social Media
- Entertainment and Events PR
- Media Relations
- Nonprofit and Ministry PR
Pre-Professional Study Opportunities
In addition to the numerous media opportunities available as part of the Department of Public Relations and Strategic Communication, public relations students have the opportunity to immerse themselves in activities uniquely designed to enhance their expertise.
Public Relations Society of America (PRSSA)
The Public Relations Student Society of America (PRSSA) is a nationally recognized association. Biola's chapter of PRSSA is designed to enhance pre-professional skills and prepare students in the field of business, communications and public relations for their future careers. Biola PRSSA provides networking opportunities, workshops and events that encompass this goal as well as keeping community within our own chapter and chapters around the nation. With strong connections to the professional chapters of PRSA within Los Angeles and Orange County, our students regularly attend networking events and workshops designed to enhance PR expertise and the personal brands of our students.
6th Street Public Relations
Biola's student-run PR firm, 6th Street PR, is nationally affiliated through the Public Relations Student Society of America. With about 40 schools having student-run firms that have achieved this status, Biola's students have the opportunity to work with real-world clients on strategic public relations initiatives. Building portfolio pieces and leadership experience, 6th Street PR provides experiential learning right on campus for students who want to dive deeper into the world of PR.
Program Learning Outcomes
Upon completion of the Bachelor of Arts in Public Relations, students will be able to:
- Identify and discuss elements of leadership with the aptitude expected of entry level professionals in the public relations industry (ULO 1).
- Design a definition of public relations that is reflective of their worldview and ethical framework (ULO 2).
- Create public relations initiatives based on industry best-practices and principles (ULO 3).
- Develop a personal brand expected of entry level professionals (ULO 3).
Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.
Senior Portfolio Review and Certificate
All students in the Department of Public Relations and Strategic Communication are expected to complete a portfolio review as well as the Certificate in Principles of Public Relations examination prior to graduation.
The portfolio consists of the student's best work, completed through internships during the time they have been enrolled in the major. The review will be completed by a committee of full-time faculty (with input from a professional outside of the institution) as well as by the instructor for the Senior Portfolio and Certificate course during the selected semester.
The student's portfolio will be rated for competency or non-competency. Competent work can also be rated as exemplary. Students whose portfolio does not earn at least a competency rating must re-submit their portfolio to the Review Committee or retake the Senior Portfolio and Certificate course (if the grade requires such).
Also as part of the graduation requirements as well as the Senior Portfolio and Certificate course, students will prepare and complete the Certificate in Principles of Public Relations examination.
Public Relations Symposium
Students in the Department of Public Relations and Strategic Communication are required to attend the PR Symposium each semester. During this event, students will complete their academic advising, as well as participate in valuable conversations to their curricular and co-curricular experience within the program.
When a student is unable to attend the PR Symposium, they must complete a formal proposal for the absence, to the department, at least one month prior to the event. The student is responsible to obtain the required form from the department. It is also the responsibility of the student to complete and submit the form by the deadline.
Students who have an accepted proposal for absence are required to individually make up the missing information through additional meetings with one of more faculty, as well as other resource partners who share at particular symposiums. A written report is required from students, two weeks before class registration, in order to complete their requirement for missing the symposium.
Internship
Internship, comprising a total of 3 credits, is required for graduation in the Public Relations and Strategic Communication major. Students will complete the 1-credit course, PREL 344 PR Internship and Applied Experience, as well as the 2-credit course, PREL 444 Advanced Internship & Career Preparation. Students may take PREL 344 multiple times to complete more internships for credit. Students, guided by their academic advisor, are encouraged to pursue other (non-credit) internships to gain as much hands-on experience as possible before their senior year. Students must take the internship courses as ordered by prerequisites, but internships (for credit or for non-credit) may be completed any semester or during the summer under supervision of department faculty, guided by stipulations of the internship packet.
No more than 6 credits of Internship may be applied toward major requirements. Total directed research and special topic workshop credits may not exceed 9 credits.
General Requirements
All Public Relations majors must achieve a minimum grade of "C" in all major courses taken at Biola. Anyone receiving a lower grade must repeat the course and earn a "C" or better. The total number of credits for major area credit from practicum, internship and directed research may not exceed 9 credits. All Public Relations majors are required to take a Biblical Studies Integration Seminar (BBST 465). Contact the department for advising on the specific BBST 465 section required.
Curriculum Requirements
| Code | Title | Credits |
|---|---|---|
| Program-Specific Core Curriculum Courses | ||
| Business Statistics | ||
| Program Courses | ||
| PREL 104 | Media Ecology and Christian Perspective in Public Relations 1 | 2 |
| or PREL 105 | Public Relations: History & Foundations | |
| PREL 107 | Multimedia Channels | 1 |
| PREL 230 | Writing for Public Relations | 3 |
| or PREL 231 | Strategic Writing for Public Relations | |
| PREL 249 | Media Design Essentials | 3 |
| or PREL 250 | Digital Design Essentials | |
| PREL 307 | Soc Media, SEO, and Digital Strategy | 3 |
| PREL 320 | PR Ethics | 3 |
| PREL 350 | Crisis Communication & Reputation Management 1,2 | 3 |
| or PREL 355 | Media Relations | |
| or PREL 420 | Advanced Digital Management | |
| PREL 388 | Public Relations Management, Philosophy and Ethics | 3 |
| or PREL 389 | Campaign Management & Public Relations Philosophy | |
| PREL 410 | PR Principles, Law, & Global Influence | 3 |
| PREL 458 | Public Relations Research | 3 |
| or PREL 456 | Public Relations Research Standards & Practices | |
| Program Course Requirements: 27 credits | ||
| Select a Concentration detailed below | 14 | |
| Core Curriculum Requirements 3 | 74 | |
| General Electives | 5 | |
| Total Credits | 120 | |
- 1
PREL 104 and PREL 350 are required of the Digital Management and Social Media concentration only. PREL 105 should be taken by students in the Agency and Corporate PR, Entertainment and Events PR, Media Relations, and Nonprofit and Ministry PR concentrations.
- 2
PREL 420 is required for the Advertising concentration. All other concentrations must take either PREL 350 or PREL 355.
- 3
See Core Curriculum Program section for details.
Concentrations
The department offers six areas of concentration: Advertising, Agency and Corporate PR, Digital Management and Social Media, Entertainment and Events PR, Media Relations, and Nonprofit and Ministry PR.
Advertising
| Code | Title | Credits |
|---|---|---|
| PREL 111 | Introduction to Public Relations | 3 |
| PREL 267 | Public Relations Career Readiness | 1 |
| PREL 344 | Public Relations Internship & Applied Experience | 1 |
| PREL 392 | Principles of Advertising | 3 |
| PREL 444 | Advanced Internship and Career Preparation in Public Relations | 2 |
| PREL 460 | Public Relations Leadership and Advanced Campaign Analysis | 3 |
| PREL 490 | Portfolio and Certificate | 1 |
| Total Credits | 14 | |
Agency and Corporate PR
| Code | Title | Credits |
|---|---|---|
| Concentration Courses | ||
| PREL 111 | Introduction to Public Relations | 3 |
| PREL 267 | Public Relations Career Readiness | 1 |
| PREL 344 | Public Relations Internship & Applied Experience | 1 |
| PREL 444 | Advanced Internship and Career Preparation in Public Relations | 2 |
| PREL 460 | Public Relations Leadership and Advanced Campaign Analysis | 3 |
| PREL 490 | Portfolio and Certificate | 1 |
| Select one of the following: | 3 | |
| Introduction to Marketing | ||
| Principles of Management | ||
| Persuasive Communication | ||
| Organizational Communication | ||
| Writing Across Media | ||
| Foundational Media Skills: Videography | ||
| Public Relations Seminar 1 | ||
| Crisis Communication & Reputation Management | ||
| Paid Digital Media | ||
| Principles of Advertising | ||
| Advanced Digital Management | ||
| Advanced Public Relations Seminar 1 | ||
| Total Credits | 14 | |
- 1
PREL 105 is a prerequisite for this course, which students should choose as the option between PREL 104 or PREL 105 from the program courses listed above.
Digital Management and Social Media
| Code | Title | Credits |
|---|---|---|
| Concentration Courses | ||
| PREL 111 | Introduction to Public Relations | 3 |
| PREL 267 | Public Relations Career Readiness | 1 |
| PREL 344 | Public Relations Internship & Applied Experience | 1 |
| PREL 420 | Advanced Digital Management | 3 |
| PREL 444 | Advanced Internship and Career Preparation in Public Relations | 2 |
| PREL 460 | Public Relations Leadership and Advanced Campaign Analysis | 3 |
| PREL 490 | Portfolio and Certificate | 1 |
| Total Credits | 14 | |
Entertainment and Events PR
| Code | Title | Credits |
|---|---|---|
| Concentration Courses | ||
| PREL 111 | Introduction to Public Relations | 3 |
| PREL 267 | Public Relations Career Readiness | 1 |
| PREL 344 | Public Relations Internship & Applied Experience | 1 |
| PREL 444 | Advanced Internship and Career Preparation in Public Relations | 2 |
| PREL 460 | Public Relations Leadership and Advanced Campaign Analysis | 3 |
| PREL 490 | Portfolio and Certificate | 1 |
| Select one of the following: | 3 | |
| Introduction to Marketing | ||
| Entertainment Business | ||
| Understanding Representation | ||
| Writing Across Media | ||
| Foundational Media Skills: Photography | ||
| Foundational Media Skills: Videography | ||
| Introduction to Broadcast Journalism 1 | ||
| Digital Technology and Social Strategies for Media 1 | ||
| Public Relations Seminar 2 | ||
| Crisis Communication & Reputation Management | ||
| Paid Digital Media | ||
| Principles of Advertising | ||
| Advanced Digital Management | ||
| Advanced Public Relations Seminar 2 | ||
| Total Credits | 14 | |
- 1
This course requires additional Journalism (JOUR) prerequisite courses. See Department for advising.
- 2
PREL 105 is a prerequisite for this course, which students should choose as the option between PREL 104 or PREL 105 from the program courses listed above.
Media Relations
| Code | Title | Credits |
|---|---|---|
| Concentration Courses | ||
| PREL 111 | Introduction to Public Relations | 3 |
| PREL 267 | Public Relations Career Readiness | 1 |
| PREL 344 | Public Relations Internship & Applied Experience | 1 |
| PREL 444 | Advanced Internship and Career Preparation in Public Relations | 2 |
| PREL 460 | Public Relations Leadership and Advanced Campaign Analysis | 3 |
| PREL 490 | Portfolio and Certificate | 1 |
| Select one of the following: | 3 | |
| Persuasive Communication | ||
| Writing Across Media | ||
| Foundational Media Skills: Photography | ||
| Foundational Media Skills: Videography | ||
| Multimedia Reporting 1 | ||
| Introduction to Broadcast Journalism 1 | ||
| Photo Communication 1 | ||
| Sports Media | ||
| Digital Technology and Social Strategies for Media 1 | ||
| Editing and Digital Media Management 1 | ||
| Producing and Writing for Broadcast News 1 | ||
| Magazine and Free-Lance Writing | ||
| Publication, Web and Media Design 1 | ||
| Cross-Cultural Storytelling Project 1 | ||
| Broadcast Anchoring and Announcing 1 | ||
| Visual Meaning 1 | ||
| Media Narrative Project 1 | ||
| Public Relations Seminar 2 | ||
| Crisis Communication & Reputation Management | ||
| Paid Digital Media | ||
| Principles of Advertising | ||
| Advanced Digital Management | ||
| Advanced Public Relations Seminar 2 | ||
| Total Credits | 14 | |
- 1
This course requires additional Journalism (JOUR) prerequisite courses. See Department for advising.
- 2
PREL 105 is a prerequisite for this course, which students should choose as the option between PREL 104 or PREL 105 from the program courses listed above.
Nonprofit and Ministry PR
| Code | Title | Credits |
|---|---|---|
| Concentration Courses | ||
| PREL 111 | Introduction to Public Relations | 3 |
| PREL 267 | Public Relations Career Readiness | 1 |
| PREL 344 | Public Relations Internship & Applied Experience | 1 |
| PREL 444 | Advanced Internship and Career Preparation in Public Relations | 2 |
| PREL 460 | Public Relations Leadership and Advanced Campaign Analysis | 3 |
| PREL 490 | Portfolio and Certificate | 1 |
| Select one of the following: | 3 | |
| Introduction to Marketing | ||
| Principles of Management | ||
| Small Group Communication | ||
| Persuasive Communication | ||
| Organizational Communication | ||
| Introduction to Development | ||
| Writing Across Media | ||
| Foundational Media Skills: Photography | ||
| Foundational Media Skills: Videography | ||
| Introduction to Broadcast Journalism 1 | ||
| Digital Technology and Social Strategies for Media 1 | ||
| Publication, Web and Media Design 1 | ||
| Cross-Cultural Storytelling Project 1 | ||
| Media Narrative Project 1 | ||
| Public Relations Seminar 2 | ||
| Crisis Communication & Reputation Management | ||
| Paid Digital Media | ||
| Principles of Advertising | ||
| Advanced Digital Management | ||
| Advanced Public Relations Seminar 2 | ||
| Total Credits | 14 | |
- 1
This course requires additional Journalism (JOUR) prerequisite courses. See Department for advising.
- 2
PREL 105 is a prerequisite for this course, which students should choose as the option between PREL 104 or PREL 105 from the program courses listed above.
NOTE: The course sequence table is designed by the major department and is one way that the classes will work out properly in sequence for your major. However, there are alternative or flexible ways to rotate some of the classes within the same year/level and sometimes between year levels. Please contact your major department advisor to discuss flexible alternatives in scheduling the sequence of your classes.
Taking coursework during the summer session may also be an option to accelerate your degree path.
See Core Curriculum Program section for a list of approved Core Curriculum courses.
- Advertising
- Agency & Corporate
- Digital Management & Social Media
- Entertainment & Events
- Media Relations
- Nonprofit & Ministry
Public Relations and Strategic Communication, B.A. Advertising (PRAD)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 103 or 165 | 3 | BBST 103 or 165 | 3 |
| PREL 105 | 2 | BBST 209 or 210 | 3 |
| PREL 111 | 3 | PREL 107 | 1 |
| ENGL 100 or 112 | 3 | PREL 249 or 250 | 3 |
| History (see Core Curriculum) | 3 | PREL 267 | 1 |
| KNES 107 | 1 | Foreign Language (see Core Curriculum) | 4 |
| GNST 102 | 1 | ||
| 16 | 15 | ||
| Total Credits 31 | |||
| Second Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 251 | 3 | BBST 209 or 210 | 3 |
| PREL 230 or 231 | 3 | PREL 307 | 3 |
| Fine Arts (see Core Curriculum) | 3 | MATH 190 (required) | 3 |
| Foreign Language (see Core Curriculum) | 4 | Communication (see Core Curriculum) | 3 |
| Science (see Core Curriculum) | 3 | History (see Core Curriculum) | 3 |
| 16 | 15 | ||
| Total Credits 31 | |||
| Third Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 300/400 Bible Elective | 3 | BBST 354 | 3 |
| PREL 320 | 3 | PREL 344 | 1 |
| Behavioral Science (see Core Curriculum) | 3 | PREL 388 or 389 | 3 |
| PREL 410 | 3 | PREL 392 | 3 |
| Philosophy (see Core Curriculum) | 3 | ENGL 313 | 3 |
| Writing Competency Requirement | KNES Activity (see Core Curriculum) | 1 | |
| Graduation Petition due in Registrar's Office | |||
| 15 | 14 | ||
| Total Credits 29 | |||
| Fourth Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 365 | 3 | BBST 306, 316, 326, or 336 | 3 |
| BBST 465 | 3 | PREL 444 | 2 |
| PREL 420 | 3 | PREL 456 or 458 | 3 |
| PREL 460 | 3 | PREL 490 | 1 |
| General Elective | 5 | Literature (see Core Curriculum) | 3 |
| 17 | 12 | ||
| Total Credits 29 | |||
Public Relations and Strategic Communication, B.A. Agency & Corporate (PRAC)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 103 or 165 | 3 | BBST 103 or 165 | 3 |
| PREL 105 | 2 | BBST 209 or 210 | 3 |
| PREL 111 | 3 | PREL 107 | 1 |
| ENGL 100 or 112 | 3 | PREL 249 or 250 | 3 |
| History (see Core Curriculum) | 3 | PREL 267 | 1 |
| KNES 107 | 1 | Foreign Language (see Core Curriculum) | 4 |
| GNST 102 | 1 | ||
| 16 | 15 | ||
| Total Credits 31 | |||
| Second Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 251 | 3 | BBST 209 or 210 | 3 |
| PREL 230 or 231 | 3 | Concentration Elective1 | 3 |
| Foreign Language (see Core Curriculum) | 4 | MATH 190 (required) | 3 |
| Science (see Core Curriculum) | 3 | Communication (see Core Curriculum) | 3 |
| History (see Core Curriculum) | 3 | ||
| 13 | 15 | ||
| Total Credits 28 | |||
| Third Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 300/400 Bible Elective | 3 | BBST 354 | 3 |
| PREL 307 | 3 | PREL 344 | 1 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| PREL 350 or 355 | 3 | PREL 410 | 3 |
| Behavioral Science (see Core Curriculum) | 3 | ENGL 313 | 3 |
| KNES Activity | 1 | General Elective | 2 |
| Writing Competency Requirement | Graduation Petition due in Registrar's Office | ||
| 16 | 15 | ||
| Total Credits 31 | |||
| Fourth Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 365 | 3 | BBST 306, 316, 326, or 336 | 3 |
| BBST 465 | 3 | PREL 444 | 2 |
| PREL 460 | 3 | PREL 456 or 458 | 3 |
| Fine Arts (see Core Curriculum) | 3 | PREL 490 | 1 |
| General Elective | 3 | Literature (see Core Curriculum) | 3 |
| Philosophy (see Core Curriculum) | 3 | ||
| 15 | 15 | ||
| Total Credits 30 | |||
- 1
See list in catalog. Electives should be approved by your advisor.
All Public Relations and Strategic Communication majors must achieve a minimum grade of "C" in all major courses taken at Biola.
Public Relations and Strategic Communication, B.A. Digital Management & Social Media (PRDM)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 103 or 165 | 3 | BBST 103 or 165 | 3 |
| PREL 111 | 3 | BBST 209 or 210 | 3 |
| ENGL 100 or 112 | 3 | PREL 104 | 2 |
| KNES 107 | 1 | PREL 107 | 1 |
| GNST 102 | 1 | PREL 249 or 250 | 3 |
| History (see Core Curriculum) | 3 | Foreign Language (see Core Curriculum) | 4 |
| 14 | 16 | ||
| Total Credits 30 | |||
| Second Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 251 | 3 | BBST 209 or 210 | 3 |
| PREL 230 or 231 | 3 | MATH 190 (required) | 3 |
| PREL 267 | 1 | PREL 307 | 3 |
| Foreign Language (see Core Curriculum) | 4 | History (see Core Curriculum) | 3 |
| Science (see Core Curriculum) | 3 | Communication (see Core Curriculum) | 3 |
| 14 | 15 | ||
| Total Credits 29 | |||
| Third Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 300/400 Bible Elective | 3 | BBST 354 | 3 |
| PREL 320 | 3 | PREL 344 | 1 |
| PREL 350 or 355 | 3 | PREL 388 or 389 | 3 |
| PREL 420 | 3 | ENGL 313 | 3 |
| Behavioral Science (see Core Curriculum) | 3 | Fine Arts (see Core Curriculum) | 3 |
| KNES Activity | 1 | General Elective | 2 |
| Writing Competency Requirement | Graduation Petition due in Registrar's Office | ||
| 16 | 15 | ||
| Total Credits 31 | |||
| Fourth Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 365 | 3 | BBST 306, 316, 326, or 336 | 3 |
| BBST 465 | 3 | PREL 444 | 2 |
| PREL 410 | 3 | PREL 456 or 458 | 3 |
| PREL 460 | 3 | PREL 490 | 1 |
| General Elective | 3 | Literature (see Core Curriculum) | 3 |
| Philosophy (see Core Curriculum) | 3 | ||
| 15 | 15 | ||
| Total Credits 30 | |||
Public Relations and Strategic Communication, B.A. Entertainment & Events (PREE)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 103 or 165 | 3 | BBST 103 or 165 | 3 |
| PREL 105 | 2 | BBST 209 or 210 | 3 |
| PREL 111 | 3 | PREL 107 | 1 |
| ENGL 100 or 112 | 3 | PREL 249 or 250 | 3 |
| KNES 107 | 1 | PREL 267 | 1 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| 13 | 15 | ||
| Total Credits 28 | |||
| Second Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 251 | 3 | BBST 209 or 210 | 3 |
| PREL 230 or 231 | 3 | Concentration Elective1 | 3 |
| Foreign Language (see Core Curriculum) | 4 | MATH 190 (required) | 3 |
| Science (see Core Curriculum) | 3 | Communication (see Core Curriculum) | 3 |
| General Elective | 2 | History (see Core Curriculum) | 3 |
| 15 | 15 | ||
| Total Credits 30 | |||
| Third Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 300/400 Bible Elective | 3 | BBST 354 | 3 |
| PREL 307 | 3 | PREL 344 | 1 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| PREL 350 or 355 | 3 | ENGL 313 | 3 |
| Behavioral Science (see Core Curriculum) | 3 | Fine Arts (see Core Curriculum) | 3 |
| KNES Activity | 1 | History (see Core Curriculum) | 3 |
| Writing Competency Requirement | Graduation Petition due in Registrar's Office | ||
| 16 | 16 | ||
| Total Credits 32 | |||
| Fourth Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 365 | 3 | BBST 306, 316, 326, or 336 | 3 |
| PREL 410 | 3 | BBST 465 | 3 |
| PREL 460 | 3 | PREL 444 | 2 |
| Literature (see Core Curriculum) | 3 | PREL 456 or 458 | 3 |
| General Elective | 3 | PREL 490 | 1 |
| Philosophy (see Core Curriculum) | 3 | ||
| 15 | 15 | ||
| Total Credits 30 | |||
- 1
See list in catalog. Electives should be approved by your advisor.
All Public Relations and Strategic Communication majors must achieve a minimum grade of "C" in all major courses taken at Biola.
Public Relations and Strategic Communication, B.A. Media Relations (PRMR)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 103 or 165 | 3 | BBST 103 or 165 | 3 |
| PREL 105 | 2 | BBST 209 or 210 | 3 |
| PREL 111 | 3 | PREL 107 | 1 |
| ENGL 100 or 112 | 3 | PREL 249 or 250 | 3 |
| KNES 107 | 1 | PREL 267 | 1 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| History (see Core Curriculum) | 3 | ||
| 16 | 15 | ||
| Total Credits 31 | |||
| Second Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 251 | 3 | BBST 209 or 210 | 3 |
| PREL 230 or 231 | 3 | Concentration Elective1 | 3 |
| Foreign Language (see Core Curriculum) | 4 | MATH 190 (required) | 3 |
| Science (see Core Curriculum) | 3 | Communication (see Core Curriculum) | 3 |
| General Elective | 2 | History (see Core Curriculum) | 3 |
| 15 | 15 | ||
| Total Credits 30 | |||
| Third Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 300/400 Bible Elective | 3 | BBST 354 | 3 |
| PREL 307 | 3 | PREL 344 | 1 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| PREL 350 or 355 | 3 | ENGL 313 | 3 |
| Behavioral Science (see Core Curriculum) | 3 | Fine Arts (see Core Curriculum) | 3 |
| KNES Activity | 1 | Graduation Petition due in Registrar's Office | |
| Writing Competency Requirement | |||
| 16 | 13 | ||
| Total Credits 29 | |||
| Fourth Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 365 | 3 | BBST 306, 316, 326, or 336 | 3 |
| PREL 410 | 3 | BBST 465 | 3 |
| PREL 460 | 3 | PREL 444 | 2 |
| Literature (see Core Curriculum) | 3 | PREL 456 or 458 | 3 |
| General Elective | 3 | PREL 490 | 1 |
| Philosophy (see Core Curriculum) | 3 | ||
| 15 | 15 | ||
| Total Credits 30 | |||
- 1
See list in catalog. Electives should be approved by your advisor.
All Public Relations and Strategic Communication majors must achieve a minimum grade of "C" in all major courses taken at Biola.
Public Relations and Strategic Communication, B.A. Nonprofit & Ministry (PRNM)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 103 or 165 | 3 | BBST 103 or 165 | 3 |
| PREL 105 | 2 | BBST 209 or 210 | 3 |
| PREL 111 | 3 | PREL 107 | 1 |
| ENGL 100 or 112 | 3 | PREL 249 or 250 | 3 |
| KNES 107 | 1 | PREL 267 | 1 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| General Elective | 2 | ||
| 15 | 15 | ||
| Total Credits 30 | |||
| Second Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 251 | 3 | BBST 209 or 210 | 3 |
| PREL 230 or 231 | 3 | Concentration Elective1 | 3 |
| Foreign Language (see Core Curriculum) | 4 | MATH 190 (required) | 3 |
| Science (see Core Curriculum) | 3 | Communication (see Core Curriculum) | 3 |
| History (see Core Curriculum) | 3 | ||
| 13 | 15 | ||
| Total Credits 28 | |||
| Third Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 300/400 Bible Elective | 3 | BBST 354 | 3 |
| PREL 307 | 3 | PREL 344 | 1 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| PREL 350 or 355 | 3 | ENGL 313 | 3 |
| Behavioral Science (see Core Curriculum) | 3 | Fine Arts (see Core Curriculum) | 3 |
| KNES Activity | 1 | General Elective | 3 |
| Writing Competency Requirement | Graduation Petition due in Registrar's Office | ||
| 16 | 16 | ||
| Total Credits 32 | |||
| Fourth Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BBST 365 | 3 | BBST 306, 316, 326, or 336 | 3 |
| BBST 465 | 3 | PREL 444 | 2 |
| PREL 410 | 3 | PREL 456 or 458 | 3 |
| PREL 460 | 3 | PREL 490 | 1 |
| History (see Core Curriculum) | 3 | Literature (see Core Curriculum) | 3 |
| Philosophy (see Core Curriculum) | 3 | ||
| 15 | 15 | ||
| Total Credits 30 | |||
- 1
See list in catalog. Electives should be approved by your advisor.
All Public Relations and Strategic Communication majors must achieve a minimum grade of "C" in all major courses taken at Biola.
NOTE: The course sequence table is designed by the major department and is one way that the classes will work out properly in sequence for your major. However, there are alternative or flexible ways to rotate some of the classes within the same year/level and sometimes between year levels. Please contact your major department advisor to discuss flexible alternatives in scheduling the sequence of your classes.
Taking coursework during the summer session may also be an option to accelerate your degree path.
See Core Curriculum Program section for a list of approved Core Curriculum courses.
- Advertising
- Agency & Corporate
- Digital Management & Social Media
- Entertainment & Events
- Media Relations
- Nonprofit & Ministry
Public Relations and Strategic Communication, B.A. Advertising (PRAD)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| HNRS 101 | 4 | HNRS 105 | 4 |
| HNRS 102 | 4 | HNRS 106 | 4 |
| PREL 105 | 2 | PREL 107 | 1 |
| PREL 110 (or General Elective)1 | 3 | PREL 249 or 250 | 3 |
| PREL 111 | 3 | Foreign Language (see Core Curriculum) | 4 |
| GNST 102 | 1 | ||
| 17 | 16 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 210 | 4 | HNRS 230 | 4 |
| HNRS 215 | 4 | HNRS 231 | 4 |
| PREL 230 or 2311 | 3 | PREL 307 | 3 |
| PREL 267 | 1 | MATH 190 | 3 |
| Foreign Language (see Core Curriculum) | 4 | Science (see Core Curriculum) | 3 |
| 16 | 17 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 324 | 4 | HNRS 337 | 4 |
| HNRS 326 | 2 | HNRS 339 | 2 |
| KNES 107 | 1 | PREL 344 | 1 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| KNES Activity (see Core Curriculum) | 1 | PREL 392 | 3 |
| ENGL 313 | 3 | ||
| 14 | 13 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 443 | 4 | HNRS 458 | 4 |
| BBST 465 | 3 | HNRS 467 | 2 |
| PREL 420 | 3 | PREL 410 | 3 |
| PREL 444 | 2 | PREL 456 or 458 | 3 |
| PREL 460 | 3 | PREL 490 | 1 |
| 15 | 13 | ||
| Total Credits 121 | |||
- 1
If PREL 231 is chosen, it has a prerequisite of PREL 110. PREL 110 should be taken in place of a General Elective course.
Public Relations and Strategic Communication, B.A. Agency & Corporate (PRAC)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| HNRS 101 | 4 | HNRS 105 | 4 |
| HNRS 102 | 4 | HNRS 106 | 4 |
| PREL 105 | 2 | PREL 107 | 1 |
| PREL 111 | 3 | PREL 249 or 250 | 3 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 210 | 4 | HNRS 230 | 4 |
| HNRS 215 | 4 | HNRS 231 | 4 |
| PREL 230 or 231 | 3 | MATH 190 | 3 |
| PREL 267 | 1 | Science (see Core Curriculum) | 3 |
| Foreign Language (see Core Curriculum) | 4 | Concentration Elective | 3 |
| 16 | 17 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 324 | 4 | HNRS 337 | 4 |
| HNRS 326 | 2 | HNRS 339 | 2 |
| PREL 320 | 3 | KNES 107 | 1 |
| PREL 344 | 1 | PREL 307 | 3 |
| PREL 350 or 355 | 3 | PREL 388 or 389 | 3 |
| ENGL 313 | 3 | ||
| 13 | 16 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 443 | 4 | HNRS 458 | 4 |
| BBST 465 | 3 | HNRS 467 | 2 |
| PREL 444 | 2 | PREL 410 | 3 |
| PREL 460 | 3 | PREL 456 or 458 | 3 |
| KNES Activity (see Core Curriculum) | 1 | PREL 490 | 1 |
| General Elective | 2 | ||
| 13 | 15 | ||
| Total Credits 120 | |||
Public Relations and Strategic Communication, B.A. Digital Management & Social Media (PRDM)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| HNRS 101 | 4 | HNRS 105 | 4 |
| HNRS 102 | 4 | HNRS 106 | 4 |
| PREL 107 | 1 | PREL 104 | 2 |
| PREL 111 | 3 | PREL 249 or 250 | 3 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| KNES 107 | 1 | ||
| 14 | 17 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 210 | 4 | HNRS 230 | 4 |
| HNRS 215 | 4 | HNRS 231 | 4 |
| PREL 230 or 231 | 3 | MATH 190 | 3 |
| PREL 267 | 1 | Science (see Core Curriculum) | 3 |
| Foreign Language (see Core Curriculum) | 4 | PREL 307 | 3 |
| 16 | 17 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 324 | 4 | HNRS 337 | 4 |
| HNRS 326 | 2 | HNRS 339 | 2 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| PREL 344 | 1 | PREL 456 or 458 | 3 |
| PREL 350 or 355 | 3 | ENGL 313 | 3 |
| 13 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 443 | 4 | HNRS 458 | 4 |
| BBST 465 | 3 | HNRS 467 | 2 |
| PREL 420 | 3 | PREL 410 | 3 |
| PREL 460 | 3 | PREL 444 | 2 |
| KNES Activity (see Core Curriculum) | 1 | PREL 490 | 1 |
| General Elective | 2 | ||
| 14 | 14 | ||
| Total Credits 120 | |||
Public Relations and Strategic Communication, B.A. Entertainment & Events (PREE)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| HNRS 101 | 4 | HNRS 105 | 4 |
| HNRS 102 | 4 | HNRS 106 | 4 |
| PREL 105 | 2 | PREL 107 | 1 |
| PREL 111 | 3 | PREL 249 or 250 | 3 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 210 | 4 | HNRS 230 | 4 |
| HNRS 215 | 4 | HNRS 231 | 4 |
| PREL 230 or 231 | 3 | MATH 190 | 3 |
| PREL 267 | 1 | Science (see Core Curriculum) | 3 |
| Foreign Language (see Core Curriculum) | 4 | Concentration Elective | 3 |
| 16 | 17 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 324 | 4 | HNRS 337 | 4 |
| HNRS 326 | 2 | HNRS 339 | 2 |
| PREL 344 | 1 | PREL 307 | 3 |
| PREL 320 | 3 | PREL 388 or 389 | 3 |
| PREL 350 or 355 | 3 | ENGL 313 | 3 |
| KNES 107 | 1 | ||
| 13 | 16 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 443 | 4 | HNRS 458 | 4 |
| BBST 465 | 3 | HNRS 467 | 2 |
| PREL 444 | 2 | PREL 410 | 3 |
| PREL 460 | 3 | PREL 456 or 458 | 3 |
| General Elective | 2 | PREL 490 | 1 |
| KNES Activity (see Core Curriculum) | 1 | ||
| 14 | 14 | ||
| Total Credits 120 | |||
Public Relations and Strategic Communication, B.A. Media Relations (PRMR)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| HNRS 101 | 4 | HNRS 105 | 4 |
| HNRS 102 | 4 | HNRS 106 | 4 |
| PREL 105 | 2 | PREL 107 | 1 |
| PREL 111 | 3 | PREL 249 or 250 | 3 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 210 | 4 | HNRS 230 | 4 |
| HNRS 215 | 4 | HNRS 231 | 4 |
| PREL 230 or 231 | 3 | MATH 190 | 3 |
| PREL 267 | 1 | Science (see Core Curriculum) | 3 |
| Foreign Language (see Core Curriculum) | 4 | Concentration Elective | 3 |
| 16 | 17 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 324 | 4 | HNRS 337 | 4 |
| HNRS 326 | 2 | HNRS 339 | 2 |
| KNES 107 | 1 | PREL 307 | 3 |
| PREL 320 | 3 | PREL 344 | 1 |
| PREL 350 or 355 | 3 | PREL 388 or 389 | 3 |
| ENGL 313 | 3 | ||
| 13 | 16 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 443 | 4 | HNRS 458 | 4 |
| BBST 465 | 3 | HNRS 467 | 2 |
| PREL 444 | 2 | PREL 410 | 3 |
| PREL 460 | 3 | PREL 456 or 458 | 3 |
| General Elective | 2 | PREL 490 | 1 |
| KNES Activity (see Core Curriculum) | 1 | ||
| 14 | 14 | ||
| Total Credits 120 | |||
Public Relations and Strategic Communication, B.A. Nonprofit & Ministry (PRNM)
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| HNRS 101 | 4 | HNRS 105 | 4 |
| HNRS 102 | 4 | HNRS 106 | 4 |
| PREL 105 | 2 | PREL 107 | 1 |
| PREL 111 | 3 | PREL 249 or 250 | 3 |
| GNST 102 | 1 | Foreign Language (see Core Curriculum) | 4 |
| 14 | 16 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 210 | 4 | HNRS 230 | 4 |
| HNRS 215 | 4 | HNRS 231 | 4 |
| PREL 230 or 231 | 3 | MATH 190 | 3 |
| PREL 267 | 1 | Science (see Core Curriculum) | 3 |
| Foreign Language (see Core Curriculum) | 4 | Concentration Elective | 3 |
| 16 | 17 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 324 | 4 | HNRS 337 | 4 |
| HNRS 326 | 2 | HNRS 339 | 2 |
| PREL 320 | 3 | PREL 307 | 3 |
| PREL 344 | 1 | PREL 388 or 389 | 3 |
| PREL 350 or 355 | 3 | ENGL 313 | 3 |
| 13 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| HNRS 443 | 4 | HNRS 458 | 4 |
| BBST 465 | 3 | HNRS 467 | 2 |
| PREL 444 | 2 | PREL 410 | 3 |
| PREL 460 | 3 | PREL 456 or 458 | 3 |
| KNES 107 | 1 | PREL 490 | 1 |
| General Elective | 2 | KNES Activity (see Core Curriculum) | 1 |
| 15 | 14 | ||
| Total Credits 120 | |||
