Business Administration, B.S.

Mission

The mission of the Crowell School of Business is to equip students to develop a biblical worldview so as to see business as ministry:

  • To prepare students for excellence in leadership in their career.
  • To be strong in mind and character, and be able to articulate faith and vocational integration so that they will make an impact for God in this time and place.
  • To develop a student's God-given talents and pursue excellence by maintaining high expectations and proficiency in their unique field of interest.

Degree Program

A Bachelor of Science degree in Business Administration is offered upon the completion of baccalaureate requirements and the business major in one of the following concentrations: Business Analytics, Financial Management, Financial Planning, International Business, Management, Marketing, and Marketing Management.

Program Learning Outcomes

Upon completion of the Bachelor of Science in Business Administration, students will be able to:

  1. Critical Thinking: Students will demonstrate the ability to identify, analyze, and evaluate alternative solutions to a wide range of business problems by presenting reliable, valid, and logical arguments that drive innovation (ULO 1). 
  2. Technology and Analytical: Students will demonstrate their understanding of the role digital technologies play in the success of organizations and will demonstrate proficiency in the use of digital technologies by solving business problems using those technologies (ULO 1). 
  3. Communications: Students will apply effective communication, research, and technological skills to business situations, write professional business documents, work effectively in teams, and prepare and deliver effective oral presentations (ULO 2).
  4. Spiritual: Students will articulate their knowledge of biblical principles and their application to integrity, humility, and ethical business behavior (ULO 3).

Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.

Concentration Learning Outcomes - Business Analytics

Graduates of the Business Analytics concentration will be able to:

  • Apply appropriate methodologies and technologies to business data to solve real-world problems.

  • Demonstrate proficiency with digital technologies applied to data organization, analysis, reporting and visualization.

  • Analyze ethical approaches to applying data-driven decision-making in an organizational setting.

Concentration Learning Outcomes - Financial Management

Graduates of the Financial Management concentration will be able to:

  • Demonstrate the ability to identify, analyze and evaluate the most effective allocation of cash in a business organization
  • Technology and Analysis: students will demonstrate proficiency in using spreadsheets to make common business financial decisions

  • Articulate how to best demonstrate biblical values while making cash flow decisions within a business organization

  • Reference and practically apply fundamental principles and management/leadership theories.

Concentration Learning Outcomes - Financial Planning

Graduates of the Financial Planning concentration will be able to:

  • Demonstrate the ability to formulate, implement, and monitor financial decisions into an integrated plan that guides an individual or family to achieve their financial goals.
  • Articulate how biblical principles apply to formulating financial plans, particularly how a Christian can embrace a vibrant faith in the providential nature of God while, also, maintaining financial goals for the future.
  • Provide financial guidance to a diverse community with care and cultural competency.

Concentration Learning Outcomes - International Business

Graduates of the International Business concentration will be able to:

  • Understand the economic, cultural, and political factors that are relevant when doing business in a foreign country.
  • Able to analyze the opportunities and risks associated with doing business internationally.
  • Able to work with or manage people from various ethnic or religious backgrounds.

Concentration Learning Outcomes - Management

Graduates of the Management concentration will be able to:

  • Reference and practically apply fundamental principles and management/leadership theories.
  • Apply new emerging management and leadership theory, human resources management concepts, and legal requirements.
  • Demonstrate the ability to contribute effectively to a leaderless and consensus driven team.

Concentration Learning Outcomes - Marketing 

Graduates of the Marketing concentration will be able to:

  • Demonstrate acquired knowledge through conducting primary and secondary research, create surveys analyze data and present accurate and valuable research findings.
  • Demonstrate effective communication, sales and negotiation skills.
  • Execute a real world client marketing report for a for profit/non-profit organization through analyzing the market, assessing tradeoffs in various marketing strategies and providing research support for selected marketing strategies.

Concentration Learning Outcomes - Marketing Management

Graduates of the Marketing Management concentration will be able to:

  • Explain key concepts, theories and practices important to the management of organizations and apply them to specific situations facing organizations.
  • Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis.
  • Identify areas of ethical concern facing marketing management professionals and articulate appropriate ethical guidelines based upon Biblical principles.

Admission Requirements

Admission into Biola University does not guarantee admission as a Business Administration major in the Crowell School of Business, nor permission to enroll in upper-division business administration courses (Intermediate Accounting excepted). Prior to formal admission, students shall continue to be advised as pre-business majors. The following requirements must be observed:

  1. Complete, with a minimum of a "C" (2.0) grade in each of the following courses (totaling 18 semester hours), or the equivalent; with a cumulative grade point average of 2.50: BUSN 201 or BUSN 202BUSN 211BUSN 212, and BUSN 220ENGL 100 or ENGL 112MATH 190.
  2. Accomplish an overall cumulative GPA of 2.50 in all college level course work completed at the time of formal application to the Crowell School of Business.
  3. Complete all portions of the application for admission to the Crowell School of Business. The application should be filed the semester in which the student is in progress of completing the prerequisite course requirements.
  4. Complete the initial e-portfolio assignment in BUSN 220 or, if transferring BUSN 220, complete the ePortfolio assignment as outlined on the ePortfolio Student Hub web page. Contact the academic advisor for more details on how to complete this assignment.
  5. Meet approval of the academic advisor of the Crowell School of Business. The process may require an interview.
  6. Business Administration majors will be required to fulfill their Biblical Studies Integration Seminar requirement by taking one of the sections of BBST 465 Integration Seminar: Organizational Ethics.

Curriculum Requirements

Program-Specific Core Curriculum Courses
The Core Curriculum requirement for a foreign language for those following a business administration major may be met by two years of high school language or the first four credits of a college language. PHIL 215, COMM 281 and PSYC 200 are recommended for all business majors. The following courses are required to fulfill the Core Curriculum requirement for Math and Writing Competency:
Business Statistics
Writing in the Disciplines
Business Administration majors must fulfill their Biblical Studies integration seminar requirement by taking one of the sections of BBST 465 Integration Seminar: Organizational Ethics.
Program Courses
BUSN 201Principles of Macroeconomics3
BUSN 202Principles of Microeconomics3
BUSN 211Principles of Accounting I3
BUSN 212Principles of Accounting II3
BUSN 220Management Information Systems3
BUSN 240Principles of Management3
BUSN 323Business Analytics3
BUSN 347Global Business Environment3
BUSN 361Business Law3
BUSN 370Business Finance3
BUSN 470Strategic Management3
Concentration Courses
Select a Concentration detailed below21
Total Credits54

Concentrations

Requirements for these concentrations are as follows. Upper-division courses require acceptance into the Crowell School of Business.

Business Analytics

Concentration-Specific Courses
CSCI 105Introduction to Computer Science3
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 423Advanced Business Analytics3
BUSN 476Capstone for Business Analytics Concentration3
MATH 380Statistical Consulting Practicum3
Select 6 credits of electives from the following:6
Social Media, SEO and Digital Strategy
Leadership and Change
Organizational Communication
Database Management
Database Journalism
Biostatistics
Other BUSN or CSCI or MATH elective as approved by Department Advisor
Total Credits21

Entrepreneurship

Concentration-Specific Courses
BUSN 231Introduction to Marketing: Practical Application3
BUSN 338Entrepreneurship Practicum3
BUSN 364Entrepreneurship and New Venture Formation3
BUSN 466Financing the Entrepreneurial Venture3
BUSN 471Capstone for Entrepreneurship Concentration3
Select 6 credits of Business elective courses6
Total Credits21

Financial Management

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 421Leadership and Change3
BUSN 462Investments3
BUSN 463Advanced Corporate Finance3
BUSN 479Capstone for Financial Management Concentration3
Select 6 credits of Business elective courses6
Total Credits21

Financial Planning

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 243Fundamentals of Financial Planning3
BUSN 339Estate Planning3
BUSN 342Retirement Planning3
BUSN 354Insurance and Tax Planning3
BUSN 462Investments3
BUSN 477Capstone for Financial Planning3
Total Credits21

International Business

Note: All students in the International Business emphasis are encouraged to take ANTH 200 for Core Curriculum Behavioral Science.

Concentration-Specific Courses
Cross-cultural/overseas learning experience: Every International Business student must participate in a cross-cultural/overseas learning experience that allows them to apply skills learned in the classroom in a foreign environment. This may be fulfilled by taking a business-related internship of at least 6 weeks in length. Students are encouraged to fulfill this requirement by participating in an approved study-abroad program either before or during their Junior year. Whichever option a student chooses, it must be pre-approved by the student’s academic advisor. Students will be required to demonstrate completion of this requirement in their E-portfolio.
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 344Global Marketing Management3
BUSN 442International Finance3
BUSN 443International Supply Chain Management3
BUSN 472Capstone for International Business Concentration3
INCS 322Intercultural Adjustment3
Select 3 credits of Business or Intercultural Studies electives3
Total Credits21

Management

Concentration-Specific Courses
Every Management student must participate in a business field experience that requires them to apply learned skills in a business environment. This requirement may be fulfilled by completing the Business Internship course for three credits or by completing an approved field experience. In both cases, an application must be approved beforehand; please speak with your advisor regarding this process. This requirement must be completed before students take their concentration capstone course. Students will provide evidence that they have completed this requirement by adding their field experience/internship to their ePortfolio.
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 318Human Resource Management3
BUSN 410Customer Relationship Management3
BUSN 421Leadership and Change3
BUSN 473Capstone for Management Concentration 13
Select 6 credits of Business electives6
Total Credits21

Marketing

Concentration-Specific Courses
BUSN 231Introduction to Marketing: Practical Application3
BUSN 432Marketing Research3
BUSN 435Business to Business Marketing3
BUSN 438Marketing for Non-Profit Organizations3
BUSN 474Capstone for Marketing Concentration3
Select 6 credits of Business electives6
Total Credits21

Marketing Management

Concentration-Specific Courses
BUSN 230Introduction to Marketing3
or BUSN 231 Introduction to Marketing: Practical Application
BUSN 318Human Resource Management3
BUSN 334Promotions3
BUSN 418Consumer Behavior3
BUSN 475Capstone for Marketing Management Concentration3
Select 6 credits of Business electives6
Total Credits21

NOTE: The course sequence table is designed by the major department and is one way that the classes will work out properly in sequence for your major. However, there are alternative or flexible ways to rotate some of the classes within the same year/level and sometimes between year levels. Please contact your major department advisor to discuss flexible alternatives in scheduling the sequence of your classes.

Taking coursework during the summer session may also be an option to accelerate your degree path.

See Core Curriculum Program section for a list of approved Core Curriculum courses.

Business Administration, B.S. Business Analytics (BUAN)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2013
MATH 190 (required)3BUSN 2123
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BUSN 2203BBST 2513
BUSN 2403BUSN 2023
CSCI 1053BUSN 230 or 2313
Science (see Core Curriculum)3COMM 281 (recommended Comm Core Curr)3
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 3543
BUSN 3233MATH 3803
BUSN 3473BUSN 3703
BUSN 3613BUSN Elective3
PSYC 200 (recommended Beh Sci Core Curr)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 306, 316, or 3263
BUSN 4233BBST 465 (Organizational Ethics - required)3
BUSN Elective3BUSN 4703
HIST 200, 201, or POSC 2253BUSN 4763
Literature (see Core Curriculum)3PHIL 215 (recommended Phil Core Curr)3
 15 15
Total Credits 30

Business Administration, B.S. Entrepreneurship (BUEN)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
MATH 190 (required)3HIST 200, 201, or POSC 2253
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 2013BUSN 2403
BUSN 2203BUSN 2313
Science (see Core Curriculum)3PSYC 200 (recommended Beh Sci Core Curr)3
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 3543
BUSN 3233BUSN 3643
BUSN 3383BUSN 3703
BUSN 3613ENGL 3133
COMM 281 (recommended Comm Core Curr)3PHIL 215 (recommended Phil Core Curr)3
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 465 (Organizational Ethics - required)3
BBST 306, 316, or 3263BUSN 4663
BUSN 3473BUSN 4713
BUSN 4703BUSN Elective3
BUSN Elective3Literature (see Core Curriculum)3
 15 15
Total Credits 30

Business Administration, B.S. Financial Management (BUFM)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
MATH 190 (required)3HIST 200, 201, or POSC 2253
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 2013BUSN 230 or 2313
BUSN 2203BUSN 2403
Science (see Core Curriculum)3COMM 281 (recommended Comm Core Curr)3
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 306, 316, or 3263BBST 3543
BBST 3653BUSN 3233
BUSN 3473BUSN 3703
BUSN 4623BUSN Elective3
PSYC 200 (recommended Beh Sci Sore Curr)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 465 (Organizational Ethics - required)3
BUSN 3613BUSN 4703
BUSN 4213BUSN 4733
BUSN 4633BUSN Elective3
PHIL 215 (recommended Phil Core Curr)3Literature (see Core Curriculum)3
 15 15
Total Credits 30

Business Administration, B.S. Financial Planning (BUFP)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
MATH 190 (required)3BUSN 2433
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 2013BUSN 2403
BUSN 2203HIST 200, 201, or POSC 2253
PSYC 200 (recommended Beh Sci Core Curr)3COMM 281 (recommended Comm Core Curr)3
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 3543
BUSN 230 or 2313BUSN 3423
BUSN 3233BUSN 3543
BUSN 3393BUSN 3703
Science (see Core Curriculum)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 306, 316, or 3263
BUSN 3473BBST 465 (Organizational Ethics - required)3
BUSN 3613BUSN 4703
BUSN 4623BUSN 4773
PHIL 215 (recommended Phil Core Curr)3Literature (see Core Curriculum)3
 15 15
Total Credits 30

Business Administration, B.S. International Business (BUIB)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
MATH 190 (required)3BUSN 2403
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 2013BUSN 230 or 2313
BUSN 2203ANTH 200 (recommended Beh Sci Core Curr)3
Science (see Core Curriculum)3Literature (see Core Curriculum)3
 Get approval for cross-cultural/overseas learning experience (see BUIB faculty advisor)
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 306, 316, or 3263
BUSN 3233BBST 3543
BUSN 3443BUSN 3613
BUSN 3473BUSN 3703
COMM 281 (recommended Comm Core Curr)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BUSN 4423
BUSN 4433BBST 465 (Organizational Ethics - required)3
BUSN 4703BUSN 4723
INCS 3223BUSN or INCS Elective3
PHIL 215 (recommended Phil Core Curr)3HIST 200, 201, or POSC 2253
Have cross-cultural/overseas experience ompleted 
 15 15
Total Credits 30

Business Administration, B.S. Management (BUMN)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
MATH 190 (required)3HIST 200, 201, or POSC 2253
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 2013BUSN 2403
BUSN 2203BUSN 230 or 2313
Science (see Core Curricuum)3PSYC 200 (recommended Beh Sci Core Curr)3
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 3543
BUSN 3233BUSN 3183
BUSN 4103BUSN 3613
PHIL 215 (recommended Phil Core Curr)3BUSN 3703
COMM 281 (recommended Comm Core Curr)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 465 (Organizational Ethics - required)3
BBST 306, 316, or 3263BUSN 4703
BUSN 3473BUSN 4733
BUSN 4213BUSN Elective3
BUSN Elective3Literature (see Core Curriculum)3
 15 15
Total Credits 30

Business Administration, B.S. Marketing (BUMT)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
BUSN 2403HIST 200, 201, or POSC 2253
MATH 190 (required)3Foreign Language (see Core Curriculum)4
ENGL 100 or 1123KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 2013BUSN 2313
BUSN 2203PSYC 200 (recommended Beh Sci Core Curr)3
Science (see Core Curriculum)3Fine Arts (see Core Curriculum)3
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 3543
BUSN 3233BUSN 3613
BUSN 3473BUSN 3703
COMM 281 (recommended Comm Core Curr)3BUSN Elective3
PHIL 215 (recommended Phil Core Curr)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 465 (Organizational Ethics - required)3
BBST 306, 316, or 3263BUSN 4383
BUSN 4323BUSN 4703
BUSN 4353BUSN 4743
BUSN Elective3Literature (see Core Curriculum)3
 15 15
Total Credits 30

Business Administration, B.S. Marketing Management (BUMG)

First Year
FallCreditsSpringCredits
BBST 103 or 1653BBST 103 or 1653
BUSN 2113BUSN 2123
MATH 190 (required)3BUSN 2403
ENGL 100 or 1123Foreign Language (see Core Curriculum)4
Fine Arts (see Core Curriculum)3KNES 1071
GNST 1021 
 16 14
Total Credits 30
Second Year
FallCreditsSpringCredits
BBST 209 or 2103BBST 209 or 2103
BBST 2513BUSN 2023
BUSN 230 or 2313BUSN 2203
BUSN 2013PSYC 200 (recommended Beh Sci Core Curr)3
Science (see Core Curriculum)3HIST 200, 201, or POSC 2253
 15 15
Total Credits 30
Third Year
FallCreditsSpringCredits
BBST 3653BBST 3543
BUSN 3233BBST 306, 316, or 3263
BUSN 3473BUSN 3703
COMM 281 (recommended Comm Core Curr)3BUSN 4183
PHIL 215 (recommended Phil Core Curr)3ENGL 3133
Writing Competency RequirementKNES Activity (see Core Curriculum)1
 Graduation Petition due in Registrar's Office
 15 16
Total Credits 31
Fourth Year
FallCreditsSpringCredits
BBST 300/400 Bible Elective3BBST 465 (Organizational Ethics - required)3
BUSN 3183BUSN 4703
BUSN 3343BUSN 4753
BUSN 3613BUSN Elective3
BUSN Elective3Literature (see Core Curriculum)3
 15 15
Total Credits 30